GEM
READ: How Sara Cullen started a food-forward multi-vitamin disrupting the $149B Supplements Market
Have you ever wondered if there were clues from childhood pointing you in the direction you’ve always been meant to head?
Sara Cullen wrote a letter to herself in third grade saying she wanted to be a baker when she grew up. After spending her early career in Agriculture and Sustainable Food, she made her way to Venture for America, a program that exposed her to the world of E-Commerce and leveraging digital data to build products that customers are obsessed with.
GEM is a VC-backed platform for nutrition founded on the principle that food is medicine – the first application is a re-imagined multi-vitamin bite that you take daily to improve your overall health and nourishment.
Listen to this episode if:
- You like to experiment with businesses and baked goods.
- You want an inside look into building not one, but two, better-for-you consumer brands in the food and beverage space.
- Have thought about how you’ll get your business off the ground financially and want lessons from a pro who has raised multiple rounds of venture capital and talks about why she went that route versus other options available.
