OneKind
READ: Brother-Sister duo goes after luxury skincare market (think La Mer) with accessible, efficacious products at a fraction of the cost
In 2010 Madison and her brother Matt set out to change the men’s skincare industry by creating a luxury line of products that was priced above what was traditionally being done in men’s skincare. This led to the discovery that even on the highest end of men’s care, women were spending on average twice as much and in many cases far more than men on products that didn’t tout better ingredients or efficacy, but in many cases were the same quality, just at a higher price point.
Madison Ruggieri is the co-founder of Onekind, a beauty brand dedicated to fighting the pink tax (aka that arbitrary amount of money added to products just because they’re made for women) and doing so in a way that provides amazing skincare products to consumers that are clean, work as well as top of the line luxury skincare and are built by and for the customer from day one.
She and her brother Matt are now the masterminds behind not one, not two but four skincare brands upending the traditional skincare market & making their own rules.
I’m personally obsessed with OneKind and exclusively use their Dream Cream & Midnight Magic PM Serum, aka the PM Power Couple, plus I am head over heels for their Mega Multitasker All-day Moisturizer.
