Deux
READ: Shark Tank Founder shares her journey building better-for-you snack brand
Lauren chats with Sabeena Ladha. Sabeena is the founder and CEO of Deux, the good-for-you cookie dough company that is revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste for health. Chances are you've seen Deux's genius branding on social media or you may be familiar with the brand from Sabeena's recent Shark Tank appearance. Deux believes that "good-for-you" should actually taste good and each bite of the cookie dough is enhanced with researched-backed vitamins and supplements to leave you feeling better than before! Deux has recently expanded into a functional foods brand launching their newest product "Drip" which is a healthier Nutella.
In this conversation Sabeena shares:
The behind the scenes of what it's really like to be on Shark Tank
Saying F.U. to diet culture and focusing on eating real ingredients that make you feel good
How to focus on "following what feels right" instead of what looks perfect on your resume
Knowing when it's time to make a change in your career
What skills she learned in her previous jobs at Pepsico, Diamond Foods, McKinsey, and M13 that have helped her build Deux
How Deux has addressed controversial topics on social media
What it was like reading about yourself on Reddit and publically addressing comments from naysayers
How to build an authentic community that is bigger than just a brand or product
Giving up the fear of what other people think
How to manage the highs and lows of entrepreneurship
Why you should stop trying to make your career path "make perfect sense"
That you don't know how powerful you are until you take the leap
